LEVIS 'REBORN' - TV Commercial

Worldwide branding TVC for Levis 'Reborn' jeans. 

This commercial proved very controversial in some markets due to its use of dark ritualistic baptism imagery. Jonathan also shot the accompanying stills campaign for press and  point of sale usage.

Direction - Andrew Dominik (Chopper - 2000, The Assassination of Jesse James by the Coward Robert Ford - 2007, Killing them Softly - 2012)
Cinematography - Jonathan Clabburn
Production - Cherub Pictures (Sydney, Australia)